Testers (our recruited parents) will be reviewing your products both quantitatively and qualitatively. They will be sent your products direct from you and we will be asking them to score your product out of 10 in the 4 following areas: Usability, design, quality and value for money.

The overall scores will be added up and these will then be averaged out to give you a final score across all testers. You will need to provide 10 of your product for the testing process to be successful, unless your category states less samples, this is how the shortlist is decided.

The testers are also asked to answer various open-ended questions such as:

For generic products and wet wipes:

• Would you recommend this product to a friend or fellow parent?

• What was your overall impression of the product?

• Describe your experience with the product and how you/your child got on?

For nappy categories:

• How was the performance and absorbency of the product?

• How was the comfort and fit of the product?

• How easy was the product to use?

• What was your overall impression of the product?

For the Eco and Innovation categories the questions will differ based on the eco and innovative qualities of the product and they will be asked to score accordingly. If you would like to know more about these questions please contact awardsproducts@bauermedia.co.uk. The innovation category will be tested by 5 parent testers plus the Mother&Baby team. The Eco category is tested by 5 parent testers and a credible eco expert.

Winners will be announced on the evening of 26th November 2026 at the live event. These reviews for both shortlisted and winning products will be published on the consumer Mother&Baby website - www.motherandbaby.com

If you have any queries about the testing process please contact the Testing Co-ordinator at awardsproducts@bauermedia.co.uk

The Shortlist
All the testing forms will be returned to Mother&Baby awards team by the end of August. The judging panel will calculate the final score for each product based on the testers scores. The top-scoring products in each category will make it to the final shortlist. The shortlist will be announced in September 2026.

Follow-up
After the awards night, you can request the testers feedback from us to use within your own research and to use in your own marketing. If you would like feedback on your product please email awardsproducts@bauermedia.co.uk

Please be aware that on occasions some testers do not submit their reviews. We do our utmost to collect all 10 reviews and have a policy in place where we make 3 telephone calls and send 3 separate emails to try and obtain the review. Unfortunately sometimes testers do not respond and if this is the case then they will be blacklisted and unable to participate in any future awards. (Please note that this does not affect the overall results as the scores are averaged out).