From playtime to bath time, travel accessories to pregnancy and maternity, give your product the chance to win the recognition it deserves.

Enter the 2027 awards

Categories:

The 2027 Mother&Baby Awards - sponsored by Asda are now OPEN!

Do you have an outstanding product designed for parents, babies, or toddlers? Submit it to one of our award categories and put it to the test.

Every entry undergoes thorough testing by REAL parents from the Mother&Baby community. Using your product in their day-to-day parenting allows your product to be tested by those who need it at the time they need it. This is what makes the Mother&Baby Awards stand out - it is our parents who rate your products and give valuable feedback based on REAL experience. With over 40 categories to enter, there is a place for everything. Expand the headings below to see the full list of categories.

You can discover more about our comprehensive testing process here. To be eligible, your product must be on sale, either online or in stores in the UK by 1st July 2026.

    • Best Baby Carrier/Sling or Back Carrier

    • Best Newborn Car Seat (stage 0/0+)

    • Best Baby/Toddler Car Seat (stage 1/2)

    • Best Multi Stage Car Seat

    • Best Pushchair

    • Best Travel System

    • Best Multiple, Twin or Tandem Pushchair

    • Best Lightweight Buggy/ Stroller

    • Best Travel Product (over £30)

    • Best Travel Product (under £30)

    • Best Changing Accessory/Product

    • Best Sun Protection Product

    • Best Baby Toy

    • Best Toddler Educational Product

    • Best Outdoor Product

    • Best Baby Food Range/ Product

    • Best Toddler Food Range/Product (12+ months)

    • Best Highchair

    • Best Steriliser/Sterilising Product

    • Best Product for Bottle Feeding

    • Best Product for Breastfeeding (excluding breastpumps)

    • Best Breast Pump

    • Best Feeding Product for Weaning

    • Best Product for a Newborn (0-4 months)

    • Best Cot, Crib or Moses Basket

    • Best Bedtime/Sleep Product

    • Best Baby Monitor

    • Best Bathtime Product

    • Best Potty Training Product (excluding disposable nappies)

    • Best Swimming Product

    • Best Safety Product

    • Best Teething Product

    • Best Baby Gift

    • Best Baby Wipe

    • Best Toiletry/Skincare Product

    • Best Reusable Nappy

    • Best Value Disposable Nappy or Nappy Range

    • Best Performance Disposable Nappy or Nappy Range

    • Best Pregnancy Product

    • Best New Mum/Postnatal Product

    • Best New Mum/Maternity Skincare Product

    • Innovation Of The Year

    • Best Eco-Friendly Product

  • These exclusive categories are handpicked by our editorial team and will be shortlisted before our readers cast their votes in 2026!

    • Retailer Of The Year

    • Supermarket Of The Year

ENTER THE 2027 AWARDS