Welcome to the Mother&Baby Awards 2023


Now in our 29th year, we are still the one parenting award everyone wants to win.

A Mother&Baby award means that your product is TRIED, TESTED and TRUSTED by real mums. It means a mum can trust your product to make her life easier. It means your product will help her achieve her parenting dream. It means she’ll click on that BUY button. That is why taking home a Mother&Baby Award makes such a difference to your business.



 Our shortlisted entries and winners get:

  • Bespoke Mother&Baby winner’s rosette to put on your packaging, website, PR material, adverts etc.
  • Editorial coverage on the Mother&Baby website with over 13 million Page Views a month.
  • Click-to-buy link for all winners – all winning products will have their own page featuring testimonials from our mum testers and a click to buy link.
  • Social media coverage of the awards on the night and of the products over the year.



Will you be our next Winner?

Parents look out for a Mother&Baby Awards rosette when choosing what to buy, they review our Mother&Baby Best Buys to ensure they are buying the best and continue to check our website to investigate what products they need. 

Having surveyed the million users of the Mother&Baby website we know:

  1. 84% of parents are intrigued to see the winners
  2. 70% have bought a product as a result of the awards
  3. 61% of parents rely on the awards to help them choose the right product
  4. M&B readers intend to spend £98m on big items
  5. Your win gives you access to over £2.2bn of parents yearly spend

The reason parents believe in our awards is because we put all your products through their paces with the help of more than 3,000 parents and their babies. They test every single one of the entered products, helping us select the best of the best and making the Mother&Baby Awards the most prestigious in the parenting market.