WELCOME TO THE MOTHER&BABY AWARDS 2020

Did you know that 70% of parents have bought a product as a result of the Mother&Baby Awards? Now in our 26th year we are still the one parenting award everyone wants to win. A Mother&Baby award means that your product is TRIED, TESTED and TRUSTED by real mums. It means a mum can trust your product to make her life easier. It means your product will help her achieve her parenting dream. It means she’ll click on that BUY button. That is why taking home a Mother&Baby Award makes such a difference to your business. Make sure you enter your products today and benefit from the early bird discount.

“The Mother&Baby awards have real kudos, they are a mark of trust, because products are thoroughly tested by a panel of mums and their babies; to impress these judges and receive their seal of approval is a great endorsement for the Splash About brand. We couldn’t be prouder that our leak-proof Happy Nappy swim nappy won Gold in the Best Swimming Product category for the second year running.” Bernadette Spofforth, Managing Director, Splash About

As usual we want to highlight all the very best products our amazing industry has to offer. With 35 categories to enter there is one for all of your exciting products and this year we have introduced a teething category based on feedback from what our mums and yourselves want to see. This category will focus on all the things that help settle baby in this difficult time (and mum too!) So discover what you should be entering now!

We are now open for entries, and to help you enter as many as possible we have kept the entry process as simple as we can. All you need to do is submit your details, describe your product and pay the entry fee. We have even kept this fee the same as last year if you enter by 18 April 2019, so don't delay enter now!

Mums look out for a Mother&Baby Awards rosette when choosing what to buy, they keep the Mother&Baby Best Buys booklet to ensure they are buying the best, and continue to check our website to investigate what products they need. Our industry is unique because of the impact the products you make have on people’s lives. And not just the big-ticket items like travel systems and car seats. Yep, that might just be a mattress – but it allows a baby to sleep safely. Yep, that’s just a tiny tube of nipple balm – but maybe it means a mum can carry on breastfeeding her baby for as long as she wants to. And yep, that’s just a bottle of shampoo – but perhaps its heady scent helps a stressed mum relax, enjoy bathtime and bond with her baby. And the Mother&Baby awards are ALL about this reality. We don’t care if a concept looks good on paper, or sounds great on a press release, if it doesn’t work in the REAL world. And that’s why the Mother&Baby army of mums – and all their gorgeous babies too – test each and every product entered to find out how they perform in REAL life. And it’s the integrity – the honesty – of our testing that makes a Mother&Baby award so, so valuable. Because what we’re hearing more and more from mums is that they’re buying products based on trust.

Having surveyed the million users of the Mother&Baby website we know:

84% of parents are intrigued to see the winners
70% have bought a product as a result of the awards
61% of parents rely on the awards to help them choose the right product
M&B readers intend to spend £98m on big items
Your win gives you access to over £2.2bn of parents yearly spend

The reason mums believe in our awards is because we put all your products through their paces with the help of more than 2,000 mums and their babies. They test every single one of the entered products, helping us select the best of the best and making the Mother&Baby awards the most prestigious and trusted in the parenting market, but don’t just take our word for it:

“Mother and Baby Awards is the Oscars of the Baby Industry, it's an event that everyone here at Snüz looks forward to every year. It's fabulous seeing the responses from the reviewers on new products and long-standing products, a source of inspiration for the whole team.” The Snüz Team

Don’t forget, it’s so easy to enter, and we think that it’s time well spent, because the Mother&Baby Awards are not only an excellent way to benchmark your work, highlight your success, and boost the morale of your team but they can also increase your sales. Find out how they helped previous winners here.

All Mother&Baby Awards winners will benefit from:

Editorial coverage for winners in Mother&Baby Magazine throughout 2020, giving you access to over 13,000 mums at exactly when they are buying product for them and their babies
Editorial coverage on the Mother&Baby website with over 13 million Page Views a month
Click-to-buy link for all winners – all winning products will have their own page featuring testimonials from our mum testers and a click to buy link. In 2018 we generated over £750,000 in sales from affiliate links
Coverage in the Best Buys Booklet which is printed in February 2020 and mums keep all year
Bespoke Mother&Baby winner’s rosette to put on your packaging, website, PR material, adverts etc.
Social media coverage of the awards on the night and of the products over the year.

So make sure you enter today and benefit from the early bird discount!

Good luck, and I can’t wait to see your entries

Emma Kendell, Editor

P.S. Sponsorship opportunities for next year’s awards are available, contact Reg Grundy on 01733 366414 or email Iain.grundy@bauermedia.co.uk to discuss further.