Mother&Baby Awards 2021 - The Winners!


The winners of the 2021 Mother&Baby Awards were announced on the 24 November 2020 at 4pm GMT.

We have celebrated the amazing products out there in the parenting world and the results are in!  In our 27th year and it’s been more relevant than ever. We are still the one parenting award everyone wants to win. A Mother&Baby award means that your product is TRIED, TESTED and TRUSTED by real mums. It means a mum can trust your product to make her life easier. It means your product will help her achieve her parenting dream. It means she’ll click on that BUY button. That is why taking home a Mother&Baby Award makes such a difference to your business.

“One of the best accolades we can get - it's really important to us. Puts the icing on the cake for us all” Joie


 “Not only are the awards widely recognised by consumers, meaning that outstanding products can receive the recognition they deserve, but because they are voted for by parents meaning they are unbiased, honest and valued” Orchard Toys.

If you managed to join us for the live stream then we hope you enjoyed our first virtual awards show. You now have the opportunity to re-watch or share with your clients and colleagues, and if you didn’t manage to join us yesterday then you can watch the replay on demand at where the full ceremony will be available for six months.

(Please note if this is the first time you are viewing the event, you will need to add your email address and create a password.)

Mother&Baby Awards 2022 – Let’s get ready!

Entries for the 2022 awards will open up on the 1st March 2021 at

Reasons why you should enter in 2021:

·       Editorial coverage on the Mother&Baby website with over 5.4 million Page Views a month.

·       Click-to-buy link for all winners – all winning products will have their own page featuring testimonials from our mum testers and a click to buy link.

·       Bespoke Mother&Baby winner’s rosette to put on your packaging, website, PR material, adverts etc.

·       Social media coverage of the awards on the night and of the products over the year.

·       Over 3,000 mum and baby testers mean the Mother&Baby Awards are the most rigorous in the industry and proves that you really are the best in your field.

·       Gaining a competitive edge over other products on the market.

·       Showing your team that you value their work and their dedication to your business and boost their morale.

Entering the Awards is easy:

·       Go to – opens from the 1st March 2021

·       Select which category/categories you want to enter

·       Submit all your details

·       Pay the early-bird entry fee £280 per entry, (increased to £295 after offer).

Celebrate the Awards:  23 November 2021 – book your table/seat COMING SOON  

Thanks again for an amazing year of support and well done to all those shortlisted and our winners!


The Mother&Baby Awards team