This year is the silver anniversary of the Mother&Baby Awards, yes, we are 25 this year, how time flies! Over the last 25 years we have seen many changes in regulations, product design, colours, motifs and categories. One thing that doesn’t change is all the exciting, new, innovative and improved products that you clever people have been working on. As usual we want to highlight all the very best products this amazing industry has. Discover which category you should be entering here.

At Mother&Baby we know what it’s like to be a first-time mum. Going shopping for all those baby essentials is a lot of fun – but also incredibly daunting. When you're buying a travel system that costs more than your first car, you want to know you're making the right choice! That’s why the awards are such a crucial element of the buying decision. Mums look out for a Mother&Baby Awards rosette when choosing what to buy, they keep the Mother&Baby Best Buys booklet to ensure they are buying the best, and continue to check our website to investigate what products they need. 

Having surveyed the million users of the Mother&Baby website we know:

1.      84% of parents are intrigued to see the winners

2.      70% have bought a product as a result of the awards

3.      61% of parents rely on the awards to help them choose the right product

5.      M&B readers intend to spend £98m on big items

6.      Your win gives you access to over £2.2bn of parents yearly spend

The reason mums believe in our awards is because we put all your products through their paces with the help of more than 1,500 mums and their babies. They test every single one of the entered products, helping us select the best of the best and making the Mother&Baby awards the most prestigious in the parenting market, but don’t just take our word for it:

It’s a well-recognised fact that Mother&Baby are the most meaningful and prestigious awards in the industry. The thoroughness and impartiality of the testing means that retailers and consumers recognise that award winning products really have been put through their paces and can be trusted to deliver on quality and value. We have seen an up-lift in sales of the Taf Toys Developmental Pillow as a direct result of winning a Mother&Baby award and the publicity surrounding the awards has a positive effect on the brand as a whole. The feedback that we receive from testers is also really important as it allows us to learn exactly what mums and their babies value in our products. Managing Director, Halilit

Don’t forget, it’s so easy to enter, and we think that it’s time well spent, because the Mother&Baby Awards are not only an excellent way to benchmark your work, highlight your success, and boost the morale of your team but they can also increase your sales. Find out how they helped previous winners here

With 35 categories to enter there is one for all of your exciting products. 

Good luck, and I can’t wait to see your entries

Emma Bailey