Entry deadline extended.....

This year will be the 24th Mother&Baby Awards, and we can’t wait to see all of the exciting, new, and improved products you have been working on over the last 12 months. For the first time this year we will recognise the Best Swimming Product to reward this growing sector, and will also be introducing the Best Disposable Pull Up/Pant category to help mums when they want to move on from nappies. We have also streamlined our categories to ensure we are highlighting only the very best! Discover all our categories here.

We are now open for entries, and to help you enter as many as possible we have kept the entry process as simple as we can. All you need to do is submit your details, describe your product and pay the entry fee, so don't delay, enter now! 

At Mother&Baby we know what it’s like to be a first-time mum. Going shopping for all those baby essentials is a lot of fun – but also incredibly daunting. When you're buying a travel system that costs more than your first car, you want to know you're making the right choice! That’s why the awards are such a crucial element of the buying decision. Mums look out for a Mother&Baby Awards rosette when choosing what to buy, they keep the Mother&Baby Best Buys booklet to ensure they are buying the best, and continue to check our website to investigate what products they need. 

Having surveyed the million users of the Mother&Baby website we know:

  • 84% of parents are intrigued to see the winners

  • 70% have bought a product as a result of the awards

  • 61% of parents rely on the awards to help them choose the right product

  • M&B readers intend to spend £98m on big items

  • Your win gives you access to over £1.5bn of parents yearly spend

The reason mums believe in our awards is because we put all your products through their paces with the help of more than 1,000 mums and their babies. They test every single one of the entered products, helping us select the best of the best and making the Mother&Baby awards the most prestigious in the parenting market. Find out more on the testing process here.

Don’t forget, it’s so easy to enter, and we think that it’s time well spent, because the Mother&Baby Awards are not only an excellent way to benchmark your work, highlight your success, and boost the morale of your team but they can also increase your sales. Find out how they helped previous winners here

With 34 categories to enter there is one for all of your exciting products, so make sure you enter now!

Good luck, and I can’t wait to see your entries.

Sally Saunders, Editor.