The annual Mother&Baby Awards celebrates the very best products, stores and brands around. Products are tested by an army of mums whose verdicts help decide just who deserves to get the coveted gold, silver and bronze rosettes.

ENTRIES are NOW CLOSED for the 2021 awards.  

We are confident that we have everything in place to deliver a great awards program.  We have recruited over 3,000 mums who are testing the products entered

Testers will be reviewing your products both quantitatively and qualitatively. They will be asked to score your product out of 10 in the 4 following areas:

Usability, Design, Quality and Value for money.

The overall scores will be added up and these will then be averaged out to give you a final score across all 10 testers. You will need to provide 10 of your product for the testing process to be successful. This is how the shortlist is decided.

The testers are then asked to answer the following open-ended questions:

  • Why would you recommend this product to a friend?
  • How does it make your life easier?
  • Why would you pick this product over the other products on the market?
  • If you could change one thing what would it be and why?

The innovation category will be judged by the Mother&Baby team as well as 5 testers. These testers will still score the product as above but will then answer questions about why the product is innovative and different to anything else on the market.

If you have any queries about the testing process please contact the Testing Co-ordinator at

The shortlist will be announced on October 2nd 2020 by email and will be online 

The winners of the 2021 Mother&Baby Awards will be announced in a new format this year on the 24 November 2020 - more details to come soon

Good Luck & Many Thanks

The Mother&Baby Awards team