Q: Have I been shortlisted? 

A: The shortlist for all categories will be announced October 2020, via email and will be published online. If your product has not been chosen then unfortunately it will not be included in the shortlist but you will still be welcome to attend the event. 

Q. How many samples should we send?

A. All categories will be expected to send ten products to testers, apart from the innovation category which will be expected to send in six products; and the following categories, who will be expected to send three samples:

  • Best Newborn Car Seat 
  • Best Baby/Toddler Car Seat
  • Best Multi Stage Car Seat 
  • Best Pushchair
  • Best Travel System
  • Best Cot, Crib or Moses baske

Q: We can't send out that many samples...

A: Please contact the Testing Co-ordinator on as soon as possible to advise the number of samples you can provide.

Q: Can I cancel my entries?

A: Once you have submitted your entry, we do not offer any cancellations.

Q: When do we find out the results?

A: All winners will be announced on Tuesday 24th November 2020. 

Q: We don't have the stock...

A: Please contact the Testing Co-ordinator on as soon as possible to advise her when your stock will arrive. 

Q: We haven't heard anything, where is my list of testers?

A: All products are matched to testers depending on when you entered. This process does take a long time so please bear with us, if you want to confirm where you are in the process please contact the Testing Co-ordinator on

Q: Should I ask for my products back? What do other companies do?

A: The majority of companies do not ask for their products back, however this does not mean you can't. If you wish to get your products returned please make sure you make this very clear to the tester on delivery. It is also your responsibility to arrange collection of your product at a time that is convenient to the tester. We will not get involved in getting your products back from testers.

Q: What happens to our products once they've been reviewed?

A: Once the tester has reviewed your product you may request to have it returned (assuming you have made this clear from the beginning) or gift it to the tester. If you decide to gift this to the tester, they will then own the product. We will not get involved in any dispute surrounding the product after the tester has reviewed this product.

If your question is not answered above please contact Susie on or the Testing Co-ordinator on