Entries are now closed! The 2022 awards will open for entries in March 2021.

Enter the Mother&Baby Awards today and benefit from:

  • Editorial coverage on the Mother&Baby website with over 13 million Page Views a month.
  • Click-to-buy link for all winners – all winning products will have their own page featuring testimonials from our mum testers and a click to buy link. In 2019 we generated over £750,000 in sales from affiliate links.
  • Bespoke Mother&Baby winner’s rosette to put on your packaging, website, PR material, adverts etc.
  • Social media coverage of the awards on the night and of the products over the year.
  • Over 3,000 mum and baby testers mean the Mother&Baby Awards are the most rigorous in the industry and proves that you really are the best in your field
  • Gaining a competitive edge over other products on the market
  • Showing your team that you value their work and their dedication to your business and boost their morale

Having surveyed the million users of the Mother&Baby website we know:

  1. 84% of parents are intrigued to see the winners
  2. 70% have bought a product as a result of the awards
  3. 61% of parents rely on the awards to help them choose the right product
  4. M&B readers intend to spend £98m on big items
  5. Your win gives you access to over £2.2bn of parents yearly spend

But don't just take our word for it:

“Winning Gold for Best Feeding Product for Weaning in this year’s Mother & Baby Awards was a real accolade for us.  These long-standing awards are highly regarded by consumers, retailers, and distributors both in the UK and overseas. The Mother & Baby Gold logo is like a seal of approval for parents when buying for their baby, and also makes our brand stand out from the rest with retailers.  We would recommend entering these awards to any brand in the family market, as they can make a real difference.” Paul Brown, Managing Director, Bibetta Ltd


All award entries must be completed online at www.motherandbabyawards.com by midnight Friday 22nd May 2020.

To qualify for the early bird discount at a cost of £275 + VAT you must have entered by Thursday 16th April 2020.  Entries after the 16th April will be a cost of £290 + VAT.

All products must be launched and available for consumers to purchase (this can be online only) before Tuesday 30th June 2020.

All products entered before the entry date closes will be tested by parents who have volunteered to be testers through the Mother&Baby website.

All categories will be expected to send ten products to testers, apart from the innovation category which will be expected to send in six products; and the following categories, who will be expected to send three samples:

  • Best Newborn Car Seat 
  • Best Baby/Toddler Car Seat
  • Best Multi Stage Car Seat 
  • Best Pushchair
  • Best Travel System
  • Best Cot, Crib or Moses basket

For the Car Seat categories ONLY you are welcome to visit the tester personally (with social distancing measures in place) and make sure the car seat they are testing is fitted correctly in their car. Please note, this is not a requirement - we are happy to ask testers to test car seats in stationary cars only.

Please note: We ask that you do not contact testers directly to ask for their feedback on your product or offer them any additional extras during the testing period. In past years testers have felt pressurised by some companies. We will be forced to disqualify companies who attempt to influence testers. You will be provided with feedback and reviews from the testers which will be sent via Mother&Baby if requested.


You can enter your product for more than one award if you wish, but each entry needs to be on a separate form and incurs a separate entry fee. If you are unsure which category your product should be entered into, please email the Testing Co-ordinator, awardsproducts@bauermedia.co.uk 

You may submit any number of products for consideration including own label.

Products must be launched (available for UK consumers to purchase) before Tuesday 30th June 2020.

In the nappy categories all entries are charged per category, per product that you enter. We state on entry that the products need to be individual sizes rather than a range eg. ‘’ Best Value Disposable Nappy Range - this should be a single nappy size’’

The judges reserve the right to re-allocate entries into relevant categories.

The judges reserve the right to cancel or merge categories if there are insufficient entries.

When writing the product name, please write it exactly as you would want it to be read out at the Awards were you to win.

Please fill in all sections of the entry form.

You must attach online a digital high resolution JPEG image of your product to your entry form for your entry to be valid.

Incomplete entry forms will be disqualified.

All products will be tested. Products must reach the testers when specified by the Testing Co-ordinator. If they have not arrived by that date, or are in poor condition/ without instructions, your entry will be disqualified.

Do not send products with your entry. Please ensure you include any relevant documentation in the sample, including detailed instructions. We also suggest you include some SHORT PR that tell testers what to look for, why your product is different, why it is better than other products on the market and what is innovative about it. Please also note that you are not allowed to include anything that could be considered a bribe. Companies that do this will be disqualified.

If you wish testers to return your products, please make sure this is very clear to the testers (and Testing Co-Ordinator) from the outset. You will need to organise for the return at no expense or inconvenience to the testers. Mother&Baby will not take any responsibility for pursuing products to be returned.

The judges’ decision is final.

Please note: If your product has any issues with safety or is recalled between entering the awards and 24th November 2020 we have the right to remove your entry and your award submission will be non refundable. 

Please read the entry Terms and Conditions here