This category looks at any unique and clever product designed to make mums lives a bit easier with a little one. This must be a new product launched in 2018/19 and available in stores or online before May 24 2019.  This will be judged on how innovative the product is, that it meets a need for mum and/or baby and is something the team have truly not seen before.

Number of samples needed: 6

What to include in the package to testers: Ensure you provide instructions, if relevant, and make sure you include information on what makes your product innovative and how it helps mum or baby. Please also highlight any points of difference between you and your competitors on the market.

You will be contacted to arrange delivery of your samples to testers once you have been matched. Please note this happens in order of submission.