This category will reward a toy that has been designed with education and activity in mind, including books and bikes. It will need to be innovative, engaging and help develop the child through play. Other things the testers will be looking out for include design and how easy it is for the child to learn. This category is applicable to any toy for a child over 12 months.

Number of samples needed: 10

What to include in the package to testers: Please ensure you include detailed instructions on how to use the toy and how to interact with the toy and child to get the best out of your product. Please also highlight any points of difference between you and your competitors on the market.

You will be contacted to arrange delivery of your samples to testers once you have been matched. Please note this happens in order of submission.