This will reward toys that stimulate and entertain babies, including cot mobiles, baby walkers and other toys that are designed to assist development and curiosity. Testers will be looking for genuine response to the toy from their babies, longevity and usefulness, plus quality design and innovation. This category is applicable to any toy for a child under 12 months.

Number of samples needed: 10

What to include in the package to testers: Ensure you provide instructions if relevant, plus information on why your product is innovative and how to use it to interact with a baby, as well as highlighting any points of difference between you and your competitors on the market.

You will be contacted to arrange delivery of your samples to testers once you have been matched. Please note this happens in order of submission.