MOTHER&BABY AWARDS 2021

The annual Mother&Baby Awards celebrates the very best products, stores and brands around. Products are tested by an army of mums whose verdicts help decide just who deserves to get the coveted gold, silver and bronze rosettes.

ENTRIES are NOW CLOSED for the 2021 awards.  

We are confident that we have everything in place to deliver a great awards program.  We have recruited over 3,000 mums who are testing the products entered

Testers will be reviewing your products both quantitatively and qualitatively. They will be asked to score your product out of 10 in the 4 following areas:

Usability, Design, Quality and Value for money.

The overall scores will be added up and these will then be averaged out to give you a final score across all 10 testers. You will need to provide 10 of your product for the testing process to be successful. This is how the shortlist is decided.

The testers are then asked to answer the following open-ended questions:

  • Why would you recommend this product to a friend?
  • How does it make your life easier?
  • Why would you pick this product over the other products on the market?
  • If you could change one thing what would it be and why?

The innovation category will be judged by the Mother&Baby team as well as 5 testers. These testers will still score the product as above but will then answer questions about why the product is innovative and different to anything else on the market.

If you have any queries about the testing process please contact the Testing Co-ordinator at awardsproducts@bauermedia.co.uk

SHORTLIST

The shortlist will be announced at the end of August by email and will be online www.motherandbaby.co.uk

BOOK YOUR TABLE/SEAT

The winners of the 2021 Mother&Baby Awards will be announced at the prestigious ceremony on 24 November at the Westminster Park Plaza, London. Make sure you are in the room to celebrate with the best in the parenting market – book your table now! Tables sold out in record time last year so book early to secure your table/seat. If you want more information on table packages please contact Sandra Evitt on 01733 468123 or email tablebookings@motherandbaby.co.uk.

Good Luck & Many Thanks

The Mother&Baby Awards team